Mellow Mushroom Conference
close x
download

Brochure

Enter Your Info Below And We Will Send
You The Brochure To Your Inbox!

Thank you!
Your submission has been received!

Oops! Something went wrong while submitting the form

brochure
don't miss it!

The Franchisee Event of the Year

Come to PLAY, LEARN, NETWORK and GROW your business!

We are so excited to invite you to attend the 2019 Mellow Mushroom Franchisee Conference in Colorado Springs, Colorado!

Expand your knowledge base and network with other owners, managers, vendors and HGI employees. Find out what your peers are doing, what the new trends in the industry are, and where there’s room for movement and improvement.

Participate in break-out sessions specifically designed to stimulate your personal and professional growth, attend an exciting vendor show and enjoy cocktail parties that are guaranteed to be a great time.  

This Conference is your golden opportunity to cultivate relationships within the Mellow Mushroom Community and beyond... What could be more exciting than that?

Best yet, you’ll have the opportunity to spend 3 fun-filled days at the magnificent Broadmoor in Colorado Springs. Explore all the fun details and get yourself registered. See you in Colorado. Cheers!

about

Our Venue
THE BROADMOOR

Here, the spirit of the West inspires the adventurer within, providing endless opportunities to explore the picturesque mountains, streams, and canyons that have inspired generations.

The Broadmoor has luxury accommodations, award winning restaurants and lounges, an iconic golf course, a Five-Star Spa, a tennis club, 26 specialty shops across the resort and a host of Colorado adventure activities including ziplining, horseback riding, flyfishing, canoeing, and much, much more. Truly something for everyone!

visit venue
speaker

Jim Koch

ENTREPRENEUR, The Boston Beer Company

· Founder & Chairman of The Boston Beer Company (Samuel Adams)

· Author of "Quench Your Own Thirst: Business Lessons Learned Over a Beer or Two"

American entrepreneur Jim Koch is best recognized as the founder and chairman of The Boston Beer Company, otherwise known as Samuel Adams. He is considered one of the main catalysts behind the craft beer revolution in the United States and has grown his company into the second largest craft brewery in the country.

learn more
speaker

Adam Hasley

DIRECTOR, Advocacy Research and Insights

Adam Hasley directs the National Restaurant Association’s Advocacy Research initiatives. Working closely with think tanks, academic institutions, and nationally-recognized consulting firms, Adam uses research-backed data to provide insight into how public policy on the local, state, and federal level will impact the restaurant industry.

Additionally, Adam manages the Association’s predictive analytics and focuses on emerging issues poised to have implications for the foodservice industry in the near or distant future.

learn more
speaker

Jonathan Pogash

"THE COCKTAIL GURU"

Known as "The Cocktail Guru", Jonathan Pogash is a bartender, cocktail consultant, educator and cocktail book author with over 20 years of experience servicing bars, liquor brands, and sophisticated drinkers across the country. Jonathan’s signature cocktails can be enjoyed in award-winning cocktail lounges and restaurants from New York to New Hawaii.

learn more
speaker

Steve Parker, Jr.

CEO & Co-Founder, LEVELWING

Steve is the CEO & Co-Founder of Levelwing, a leading digital agency that provides clients with strong fundamentals and full digital transparency. Beginning his career in digital in 1995, Steve has become a well-respected industry authority. He has successfully applied his passion to combine technology, media and creative to inform strategy and deliver a clearer vision for brands in automotive, banking, healthcare, retail, restaurant and travel industries.

 

learn more
Schedule

Conference Agenda

Get ready for a perfect balance of networking, learning, celebrating, connecting, relaxing and fun at the legendary Forbes Five-Star and AAA Five-Diamond Broadmoor Resort.

10:00 AM TO 5:30 PM

REGISTRATION OPEN

Conference arrivals and registration all day

6:00 PM TO 10:00 PM

WELCOME RECEPTION

The 2019 Mellow Mushroom Conference kicks off at Restaurant 1858, situated at the banks of Seven Falls nestled in the Colorado Rocky Mountains. Come eat, drink and mingle with the Mellow Mushroom Family!

8:00 AM TO 9:00 AM

BUFFET BREAKFAST - Broadmoor Hall A

Start your day with a breakfast buffet complete with a Bloody Mary and Mimosa Bar.

9:00 AM TO 11:00 AM

GENERAL SESSION - Broadmoor Hall A

Restaurants 2019 and Beyond - Adam Hasley, Director, Advocacy Research and Insights
State of the Brand - Richard Brasch, President and CEO
The Guest Experience: Making it Personal - Mike Foster, COO
Mellow Mushroom: A Great Brand and a Growing Business - Anne Mejia, VP Brand Development
The Founder's Conversation with Boston Beer Company's Jim Koch

11:00 AM TO 11:15 AM

BEVERAGE BREAK

11:15 AM TO 12:15 PM

BREAKOUTS - Choose from 4 options

IGNITE Off Premise Sales - Broadmoor Hall C
A Look Ahead: Voice, Social & Loyalty - Broadmoor Hall D
Supply Chain: Strategic Outlook - Broadmoor Hall E
Beverage Innovation - Broadmoor Hall F

12:15 PM TO 1:30 PM

LUNCH - Broadmoor Hall A

1:40 PM TO 2:30 PM

BREAKOUTS - 4 Rotating Options

IGNITE Off Premise Sales - Broadmoor Hall C
A Look Ahead: Voice, Social & Loyalty - Broadmoor Hall D
Supply Chain: Strategic Outlook - Broadmoor Hall E
Beverage Innovation - Broadmoor Hall F

2:40 PM TO 3:30 PM

BREAKOUTS - 4 Rotating Options

IGNITE Off Premise Sales - Broadmoor Hall C
A Look Ahead: Voice, Social & Loyalty - Broadmoor Hall D
Supply Chain: Strategic Outlook - Broadmoor Hall E
Beverage Innovation - Broadmoor Hall F

3:40 PM tO 4:30 PM

BREAKOUTS - 4 Rotating Options

IGNITE Off Premise Sales - Broadmoor Hall C
A Look Ahead: Voice, Social & Loyalty - Broadmoor Hall D
Supply Chain: Strategic Outlook - Broadmoor Hall E
Beverage Innovation - Broadmoor Hall F

4:30 PM TO 8:00 PM

MELLOW MUSHROOM VENDOR SHOW

Located in the Broadmoor Hall, the Mellow Mushroom Vendor Show provides the Mellow Mushroom franchisees time to meet, mingle and learn from the many Mellow Mushroom vendor partners.

**Heavy hors d'oeuvres and cocktails will be served during the Vendor Show

8:00 AM TO 4:00 PM

EXCURSIONS

This is your day to play and pick your favorite activity.
Golf Tournament * Spa * Zipline * And More!

6:00 PM TO 10:00 PM

MELLOW OUT - Mellow Mushroom Hospitality Suite at PLAY! Bar and Bowling Alley
West Tower

After a day of fun activities, the evening is casual.  PLAY!, the bowling alley and bar is going Mellow all evening long.  Join friends for some fun or drop in and grab a bite to eat.  No speeches or agenda, just a Mellow good time.

REGISTRATION

Registration & Hotel Packages

Conference attendance is limited to Mellow Mushroom Owners, Employees of Mellow Mushroom Restaurants, HGI Employees and Approved HGI Vendors.

$
275
Franchisee Earlybird by 3/31/19

Welcome Reception

General Sessions

Educational Breakouts

Preferred Vendor Tradeshow

Final Night Event

Accommodations not included (except for Franchise Owners)

$
375
Vendor & Standard Registration

Welcome Reception

General Sessions

Educational Breakouts

Preferred Vendor Tradeshow

Final Night Event

Accommodations not included (except for Franchise Owners)

$
1350
3-Night Room Package

Three Nights at The Broadmoor in a Classic or Superior Room

Double-Occupancy

Resort Fee and All Taxes

One Excursion or Activity

Discounts for additional nights on May 6, 7, 11 or 12 on a space-available basis.