Mellow Mushroom Conference
50th ANNIVERSARY CELEBRATION
At Terranea Oceanfront Resort in Rancho Palos Verdes, CA
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OCTOBER 13-16, 2024
conference overview
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2024 Mellow Mushroom Franchise Conference & 50th Anniversary Celebration

Come to PLAY, LEARN, NETWORK and GROW your business!

SAVE THE DATE for the 2024 Mellow Mushroom Franchise Conference in Rancho Palos Verdes, California!

Expand your knowledge base and network with other owners, managers, vendors and HGI team members. Learn about industry trends; find practical applications to grow your business; and connect with members of the Mellow Mushroom family.
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Participate in breakout sessions designed to stimulate your professional growth, attend an exciting vendor show, and mix and mingle at the Opening Night Kick Off Party and Closing Night Party.  
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This Conference is an opportunity to cultivate relationships within the Mellow Mushroom Community and beyond...  

Best yet, you will spend three days at the breathtaking Terranea Oceanfront Resort in Ranchos Palos Verdes, California. Take time to explore the resort, relax by the pool, and soak in the spectacular views of the Pacific Ocean. Put your plans in place to join us in California.

about

Our Venue
TERRANEA

A luxury oceanfront resort like no other

Located along 102 oceanfront acres of the scenic Palos Verdes Peninsula, Terranea (terra-NAY-a) Resort is not just a destination, it's an experience.

From the luxurious accommodations to unparalleled service that is both heartfelt and refined, Terranea is a truly immersive setting that welcomes you to see, feel, and discover life differently.

VISIT RESORT PAGE
address

100 Terranea Way, Rancho Palos Verdes, CA 90275

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More Resort Photos and Details

Schedule | Subject to change

Conference Agenda

Get ready for a perfect balance of networking, learning, celebrating, connecting, relaxing and fun at the Mellow Mushroom Franchise Conference and 50th Anniversary Celebration
October 13-16, 2024.

DAY ONE
Sun., Oct. 13
DAY TWO
Mon., Oct. 14
DAY THREE
Tue., Oct. 15
DAY FOUR
Wed., Oct. 16
12:00 PM TO 5:30 PM

REGISTRATION & BRAND BOOTHS OPEN

Conference arrivals and registration all day

On your way to conference registration, be sure to make a stop at the HGI Brand Booths!
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Beverage | Operations | IT/POS | Supply Chain
Menu | Digital Media/LSM | Head Shots | Store Design

  • Catch up on new initiatives and Key Performance Indicators.
  • Meet new HGI team members.
  • Indulge in a celebratory cocktail.
  • Snap a head shot photo.
6:00 PM TO 10:00 PM

OPENING NIGHT KICK-OFF PARTY

The 2024 Mellow Mushroom Franchise Conference and 50th Anniversary Celebration will kick-off at a poolside evening celebration complete with panoramic views of the Pacific Ocean, the sounds of steel drums, lawn games, and a hosted open bar and dinner buffet. Come eat, drink and mingle with the Mellow Mushroom Family!

8:00 AM TO 9:00 AM

BREAKFAST

9:00 AM TO 11:30 AM

GENERAL SESSION

11:30 AM TO 11:45 AM

BEVERAGE BREAK

11:45 AM TO 12:30 PM

BREAKOUTS - 4 Rotating Options | See Descriptions

  • Project Wonderland
  • Restaurant Technology
  • Beverage and Profitability
  • In It To Win It: Better P&L Management
12:30 PM TO 1:30 PM

LUNCH

1:45 PM TO 2:30 PM

BREAKOUTS - 4 Rotating Options | See Descriptions

  • Project Wonderland
  • Restaurant Technology
  • Beverage and Profitability
  • In It To Win It: Better P&L Management
2:45 PM TO 3:30 PM

BREAKOUTS - 4 Rotating Options | See Descriptions

  • Project Wonderland
  • Restaurant Technology
  • Beverage and Profitability
  • In It To Win It: Better P&L Management
3:45 PM tO 4:30 PM

BREAKOUTS - 4 Rotating Options | See Descriptions

  • Project Wonderland
  • Restaurant Technology
  • Beverage and Profitability
  • In It To Win It: Better P&L Management
4:30 PM TO 8:00 PM

MELLOW MUSHROOM VENDOR SHOW

The Mellow Mushroom Vendor Show provides the Mellow Mushroom franchisees time to meet, mingle and learn from the many Mellow Mushroom vendor partners. For those Mellow Owners and operators who make it to every vendor booth, you will be entered into a drawing for a luxury vacation to France.

**Heavy hors d'oeuvres and cocktails will be served during the Vendor Show

8:00 AM TO 4:00 PM

EXCURSIONS

Tuesday is a day to enjoy yourself and spend time with Mellow colleagues. Choose an excursion that suits your style or maybe just take a day to relax pool side.

1) Catalina Island Day Tour
2) Ocean Fishing Charter
3) Wine Maker Luncheon with Caymus Vineyards
4) Golfing
5) The Spa at Terranea: Select a 50-minute massage or a 50-minute facial.
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6:00 PM TO 10:00 PM

MELLOW OUT - Closing Night Celebration

The final evening celebration overlooking the cliffs of Rancho Palos Verdes includes a DJ, Casino Night games and prices, a dinner buffet, and a few surprises.

VARIOUS TIMES

DEPARTURES

Check-out is 11am. If you require a later check-out, please contact Guest Services before 10am on the day of departure.

The resort is located 30 minutes from both Los Angeles International Airport and Long Beach Airport.

Be a Franchise Conference Vendor

You are invited to join Home-Grown Industries of Georgia,Inc. and the franchisees of Mellow Mushroom as a vendor at the Mellow Mushroom Franchise Conference and 50th Anniversary Celebration at the spectacular Terranea Resort October 13 -16, 2024.

Vendor participation enriches the Mellow Mushroom conference experience, allowing franchisees to learn more about specific products and services.

Download Sponsorship Opportunities Packet

SPONSORSHIP OPPORTUNITIES

There are multiple participation levels to choose from.

  • The Diamond Mel
  • The Platinum Wizard
  • The Golden Shroom
  • The Silver Slice
  • The Bronze Stone-Baked
  • Golf Tournament Sponsorships
  • Branded Conference Items
DOWNLOAD SPONSORSHIP PACKET
visit vendor page
gallery

Picture Gallery

Here's a little taste of what you will experience at Terranea... Click any picture to view full size.

Gorgeous Evening at Terranea Resort
CONTACT THE CONFERENCE TEAM